UGG

In 1978, Australian surfer Brian Smith moved to Southern California with a vision to create something unique from his favorite material—sheepskin. His creation, the Classic Boot, quickly became a staple of SoCal beach culture, spreading from surf shops in San Diego to Santa Cruz by the mid-80s. Embraced by the fashion elite and later the world, UGG has since expanded into footwear, apparel, accessories, and homeware, all crafted with a dedication to creativity, quality, and craftsmanship.